Companies are increasingly relying on cloud platforms, SaaS applications and AI-based services. However, this also means that the demands on the protection of sensitive data are growing.

The latest Thales Data Threat Report analyses the most significant global developments in data security, new threats and security strategies.

Just like on a challenging trail, finding the right direction is key in data security too. Those who spot dangers early stay on course.

Why data security needs to be rethought today

Organisations today process more data than ever before. At the same time, this data is no longer stored solely on local systems. It is located in cloud environments, SaaS applications, data platforms and, increasingly, in AI systems.

The Thales Data Threat Report reveals a clear trend: many organisations are increasingly losing track of their sensitive data. They do not know exactly where it is stored, who can access it, or whether it is adequately protected.

At the same time, the number of new attack scenarios is on the rise. Deepfake technologies, compromised identities and automated attacks are significantly altering the threat landscape.

The implication is clear. Security must focus more on protecting the data itself, rather than just networks or endpoints.

Data Threat Report

Key findings from the Data Threat Report

AI is becoming the new insider

AI systems are increasingly being granted access to sensitive company data.

Deepfake attacks are on the rise

Falsified identities are becoming a new threat to businesses.

Lack of data transparency

Many companies do not know exactly where their sensitive data is located.

Cloud data often remains unprotected

A large proportion of sensitive data is not consistently encrypted.

Why this development is crucial for you as an IT reseller

Most companies are currently in the midst of transforming their IT landscape. Cloud platforms, hybrid architectures and AI-based applications are changing the way data is processed and used.

For you as an IT reseller, this means a new role. You no longer simply support your customers with infrastructure projects, but increasingly also with security strategies, compliance requirements and data governance.

New areas of consultancy are emerging, particularly in the field of data security. Many companies need support in identifying sensitive data, implementing encryption strategies and managing access rights.

Resellers who can assist their customers in these areas create clear added value and position themselves as strategic security partners in the long term. Are you ready for this?

Data security with Thales

Thales helps organisations to consistently protect sensitive data in complex IT environments. Its solutions provide centralised control over data access, encryption and cryptographic keys.

In hybrid IT environments in particular, a consistent data security strategy helps to protect sensitive information regardless of the infrastructure or platform.



Typical applications

Protection

sensitive data through strong encryption

Centralised

management of cryptographic keys

Transparency

regarding the storage locations of sensitive data

Control

over access in cloud and on-premises environments

These issues are becoming increasingly important for businesses, particularly as AI systems and automated processes gain access to data.


The Thales Data Threat Report

The Thales Data Threat Report is one of the most important studies in the field of data security. Every year, it analyses the latest global developments in data risks, security strategies and technological trends.

The report provides valuable insights for IT resellers who wish to support their customers with modern security architectures.

Download Thales Data Threat Report



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