Infinigate launches new marketing services for SMB partners in Germany

Haar, 15 January 2026. Infinigate Germany, part of the Infinigate Group, a leading technology platform and trusted advisor in cybersecurity, cloud and network infrastructure, is today launching a new partner marketing programme aimed specifically at SMB partners in need of marketing services.

Previous marketing models mostly ran through manufacturers and distributors within a business unit. Infinigate’s new marketing programme focuses on SMB partners and their entire profile. These partners have extensive expertise, a wealth of practical experience and offer various IT solutions from different manufacturers in their portfolios. Infinigate provides individual marketing services to fully exploit this significant existing potential.

Falk Schwarzenberg, Managing Director at Infinigate Germany, explains: “Infinigate is a strong enabler for IT cybersecurity and creates innovative added value for partners and vendors. We specifically supplement missing resources and open up opportunities. In 2025, we established the new APS service, and at the beginning of 2026 partner marketing services will follow. 2026 stands for a new beginning and clear customer focus. The aim of these new services is to increase reach and sustainably strengthen the growth potential of our SMB partners in order to achieve joint success in the channel.”

The offer is initially aimed at SMB partners in Germany. Thanks to the value-added distributor’s comprehensive market knowledge, cyber security expertise and holistic marketing activities, they will now benefit directly from professional marketing content, campaigns and expert marketing specialists.

“With our new partner marketing, we are providing targeted support to SMB resellers who have little time for their own marketing in their day-to-day business. We not only offer ready-made templates, but also provide our partners with individual support – with measures that can be implemented immediately, are effective without any effort and directly support customer business. For me, this is an important step that shows how we as a distributor create real added value for our partners,” emphasises Franziska Gaitzsch, Channel Marketing Director DACH at Infinigate.

Andreas Treml, owner of Treml Systemberatung, reports on the pilot project with Infinigate: “As a partner, we took the opportunity to take our external image to a new level. By working with the marketing professionals at Infinigate, we received high-quality templates for our handouts.”

The managing director of the Munich-based IT consulting company, which has been active in the market for over 30 years, adds: “We are passionate technicians – and that’s precisely why the marketing of our services has often remained in the background until now. With the new templates for our service products and service descriptions, we now have the final missing piece of the puzzle to present our portfolio to existing and new customers in a clear, structured and professional manner.”

Treml was particularly impressed by the fact that this programme was implemented quickly and smoothly alongside day-to-day business: “The cooperation with Infinigate’s partner marketing team was a great experience for us. Not only were our requirements understood, but they were also enriched with creative and valuable ideas. This project has shown us how much potential there is in a strong partnership. That’s why I’ve already ordered two more marketing packages and am looking forward to their implementation.”

The new partner marketing programme will officially launch in Germany on 15 January 2026 and is to be strategically expanded to the entire DACH region.

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About the Infinigate Group

The Infinigate Group, a leading technology platform and trusted advisor in cybersecurity, cloud and network infrastructure, is distinguished by its deep technical expertise and delivers locally tailored solutions and services to SMEs and enterprises across EMEA and ANZ. Infinigate relies on a strong central supply chain and an extensive portfolio of cutting-edge solutions that drive growth for manufacturers and channel partners.

For more information, visit www.infinigate.com.

Press contact

Infinigate Group
Orietta Sutherberry
Head of Communications & PR
+44 (0)7741 149 367
orietta.sutherberry@infinigate.com

Kafka Kommunikation GmbH & Co. KG
Claudia Leupold
+49 (0)151 599 35 320
infinigate@kafka-kommunikation.de